Strategic Direction

Typical Challenges: Organizations often need a “fresh set of eyes” to evaluate market opportunities, identify current and future internal capabilities, and build a cohesive management vision.

How We Can Help: Our Strategic Direction solutions include:

Corporate and Business Unit Strategy.

We work with you and your team to evaluate market opportunities, identify current and future capabilities for your business, and build a cohesive vision as to how you can develop and maintain a sustainable business advantage. For large, matrixed organizations, we can help coordinate the unique products and services offered by each business units, identify collaboration opportunities and help prioritize resource allocation decisions.

Go-to-Market Strategy & Execution.

We can help gather and synthesize data to evaluate evolving competitive dynamics, emerging industry trends, and the evolution of customer desires to design and launch go-to-market strategies. Based on an objective assessment of evolving industry dynamics, we can help develop proactive response models and make tangible recommendations regarding future resource allocation priorities.

Customer Segmentation & Targeting.

We structure primary market research programs (e.g., online surveys, depth interviews and focus groups) and combine these research findings with results of analyses of large databases. Synthesizing multiple types of data allow us to robustly test well-defined hypotheses and make informed strategic decisions. We have proven our ability to use data-driven customer segmentation techniques to tailor programs to guide strategic decisions and implement promotional programs that address the needs of the most profitable segments.

Innovation management.

We use proven methodologies to help you create new products and/or improve on existing products. We have helped senior management of clients in multiple industries conduct “war games” (a/k/a “Blue Sky Sessions”) and leverage other innovation management methodologies.